The American public may not be excited about a Michael Bloomberg presidential candidacy, but some people are fired up:
[E]xperts said a presidential bid by Bloomberg would mean an unprecedented bonanza for political consultants - with a small fortune being poured into polling, TV ads and direct mail in what would likely be the most expensive campaign ever.
Experts estimated that with a half-billion-dollar campaign budget, at least $300 million would be spent on television commercials, $75 million for direct mail, and tens of millions more for high-end travel arrangements and operations around the country.
"Bloomberg would want to try to put 60 percent of $500 million on paid advertising - broadcast, cable, Internet, minority outreach, radio," said GOP consultant Scott Reed.
Throw in some enthusiasm from David Broder types in the national media and you can manufacture a draft Bloomberg movement. As President Bush might put it, some people call pundits and political consultants the elite; Bloomberg calls them his base.