I don't think anyone is clamoring for Jesse Ventura to launch a third party presidential campaign, but he's apparently using it to try to sell copies of his fourth (!) book Don't Start the Revolution Without Me!:
To hear Jesse Ventura tell it, he’s either out to become president or an expatriate.
In the opening to his fourth book, due out April 1, the former wrestler and governor of Minnesota writes: “As I begin to write this book, I’m facing probably the most monumental decision of my 56 years on this planet. Will I run for president of the United States, as an independent, in 2008? Or will I stay as far away from the fray as possible, in a place with no electricity, on a remote beach in Mexico?”
...The epilogue of the book imagines eight months of 2008 headlines, as Ventura decides to run on a “WWE independent ticket.” Ventura envisions “shoving McMahon off to the side” and announcing his candidacy before 70,000 fans at the 24th annual WrestleMania. Which must mean he can’t be serious.