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December 05, 2005


Low-brow perhaps, but from an advertising/publicity perspective, quite effective. It illustrates their point perfectly.

However, the message fails for the same reason. The NCPPR seriously overestimates the interest an average American has in protecting the environment. And, while foreign ads are typically more intelligent than a American ads, Montreal is essentially an American province.

This message fails because it is being spread over a sinfully ignorant population. What the hell is an emissions credit anyway? Kyoto Proto.. WHAT? Noone will get the meaning... unless, of course, the NCPPR had somehow tied their message to religion.

The paper looks like it would chaffe anyway.

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