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January 18, 2009


Not only is this a welcome advance for campaigns and political scientists, it's a promising new approach for the Zagat Guide.

Or have I confused this field study with the Yale study of restaurants?

I can't fault Brendan for cheering advances in his field. Still, I wonder about the ethics of scientifically manipulating voters. Fifty years ago, "The Hidden Persuaders" explored how advertising manipulates consumers. Unlike Brendan, that book took a rather negative view of the manipulators.

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