I assumed Michael Richards’ racist diatribe would kill sales on the Seinfeld season 7 DVD, but it’s actually boosting them (via Drudge):

THE K-K-Kramer scandal murdered Michael Richards’ career – but it’s doing wonders for sales of the latest “Seinfeld” DVD.

Season 7 of the popular sitcom is outselling the Season 6 set (released on the same day last year) by more than 75 percent, and more than 90 percent over season 5 at some online DVD retailers, according to TMZ.com.

If Mel Gibson’s “Apocalytpo” succeeds at the box office (it’s coming out Dec. 8), will racist diatribes become a Hollywood career move?

Update 12/1 12:34 PM: Readers have offered some good methodological critiques of the Post article, which is ambiguously worded. As they point out, it’s not surprising that season 7 is selling better than season 6 right now. The question is whether season 7 is selling better now than season 6 did in the same period. Some articles suggest that it has already outsold the previous discs, but it’s not entirely clear.